Sony predstavio X930D, X940D i X850D UHD LCD televizore
Sony je na CES-u predstavio perjanicu ponude televizora za 2016., modele X930D i X940D, te X850D. Glavna novina jest Slim Backlight Drive tehnologija koja će omogućiti manju dubinu televizora uz kvalitetnije zatamnjenje odnosno povećanje svjetline za HDR prikaz.
Slim Backlight Drive će biti dostupan samo na X930D modelu u 55″ i 65″ veličinama ekrana. Sony navodi kako će novo pozadinsko osvjetljenje omogućiti postizanje vršne svjetline od čak 4000 cd/m2, što je četiri puta više od minimuma koji propisuje UHD Premium specifikacija, a koju Sony u svojem predstavljanju nije spominjao. Umjesto toga, Sony ističe novi 4K HDR Ultra HD logotip koji će krasiti samo njihove modele, a čime želi naglasiti kako su više od ijednog drugog proizvođača uključeni u razvoj HDR-a. Dakle, iako je član UHD Alliance saveza, Sony ipak odlučuje biti poseban.

Zahvaljujući novom načinu implementacije pozadinskog osvjetljenja, novi Sony TV-i će se moći montirati bliže zidu nego prethodna generacija, a urednost poleđine će također biti bolja zahvaljujući novom menadžmentu kabela i pripadajućem poklocu.
Sony je također naveo kako će X930D imati više zona za individualnu kontrolu pozadinskog osvjetljenja nego bilo koji drugi TV predstavljen do danas, što bi značilo više od 512 zona koliko ih je imala Toshiba 55ZL1. S obzirom da Sony spominje “OLED crnu boju”, vjerujemo kako i ove godine će paneli biti bazirani na VA tehnologiji.
Svi predstavljeni modeli su bazirani na LED LCD panelima s Triluminos tehnologijom za postizanje širog raspona boja. Dakle, ništa od OLED TV-a ili neke druge tehnologije od strane Sonyja za ovu godinu.

Prošle godine predstavljen X1 procesor biti će ugrađen i u novu liniju televizora, a Sony nastavlja koristiti i 4K X-Reality Pro procesor za bolji prikaz TV programa i ostalih sadržaja.
Sony ostaje vjeran Android operativnom sustavu, a koji će biti u verziji 6.0 ove godine (Marshmallow). Dobra vijest je što nadogradnja Androida stiže i na modele iz 2015. (a koji su za sada na verziji 5.1.1. Lollipop).
Sony je za sada naveo dostupnost “početak 2016.”, no nije poznato kada stižu na naše tržište.
XBR® X930D Series 4K HDR LCD TV (55” and 65” Class models) and X940D (75” Class model)
Available Early 2016
- HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and vibrant color.
- X-tended Dynamic Range PRO to produce ideal contrast, enhancing HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with unique backlighting algorithm.
- New Slim Backlight Drive technology, which uses a unique grid array local dimming backlighting structure to distribute the backlight source more precisely to each specific zone of the screen through slim display (X930D only*).
- Brilliant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy.
- 4K X-Reality PRO brings stunning detail using a unique algorithm from a reality creation database for TV broadcasting, DVD, Blu-ray Disc, Internet video and digital still photos.
- 4K Processor X1 to improve color accuracy, contrast and clarity of HD, 4K and 4K HDR video.
- Supports Google’s Android TV operating system, making it easy to stream video, functions as a gaming device and providing enhanced features. Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices.
- Voice Search and Voice Command available through a remote equipped with a microphone. With access to Google Play™, consumers can enjoy what they like to do on a smartphone or tablet, from their television.
- Sony’s exclusive Content Bar allows customers to access content quickly and intuitively without any disturbing while watching TV by enhancing and shortening content direct access.
- Ultra-thin design the revolutionary floating style is virtually frameless and mounts flush to any wall.
XBR-X850D Series (55”, 65”, 75” and 85” Class models)
Available Early 2016
- HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and vibrant color.
- Brilliant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy.
- 4K X-Reality PRO brings stunning detail using a unique algorithm from a reality creation database for TV broadcasting, DVD, Blu-ray Disc, Internet video and digital still photos.
- 4K Processor X1 to improve color accuracy, contrast and clarity of HD, 4K and 4K HDR video.
- Supports Google’s Android TV operating system, making it easy to stream video, functions as a gaming device and providing enhanced features. Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices.
- Voice Search and Voice Command available through a remote equipped with a microphone. With access to Google Play™, consumers can enjoy what they like to do on a smartphone or tablet, from their television.
- Sony’s exclusive Content Bar allows customers to access content quickly and intuitively without any disturbing while watching TV by enhancing and shortening content direct access.
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