This week delivered the first real side-by-side look at LG’s 2026 OLED flagship, confirmed European pricing for the G6 lineup, the official European launch of Hisense’s RGB Mini-LED series, Philips becoming the first brand in the world to support Dolby Vision 2 Max, and Panasonic’s first full reveal of its 2026 OLED range. Here are the four stories worth your attention.
1. LG G6 OLED: first side-by-side look and confirmed European pricing
At LG’s UK launch event, the 2026 G6 OLED evo was shown alongside the G5, Samsung S95F QD-OLED, and Sony Bravia 8 II. First impressions are positive: clearly brighter, noticeably less banding and lower screen reflectivity compared to the outgoing G5. LG confirmed that all five sizes (48, 55, 65, 77 and 83 inches) use the second-generation Primary RGB Tandem 2.0 WOLED panel, paired with the new Alpha 11 Gen 3 processor, which brings a 50% faster CPU, 70% faster GPU and 5.6 times faster NPU compared to Alpha 9 Gen 8.
European and U.S. pricing was confirmed alongside the first look. Most 2026 OLED sizes start at the same MSRP as last year, with the 83-inch C6H carrying a premium for using the upgraded Tandem panel. If you are still deciding between generations, the picture-quality step-up from the G5 looks real this time. It is worth reading the LG C5 (2025) review (Croatian text, video in English) for context on where this generation sits before committing to the G6.
Sources: FlatpanelsHD: First look at LG’s G6 OLED and ‘micro RGB’ · FlatpanelsHD: LG reveals US and EU pricing for 2026 C6 and G6 OLED TVs
2. Hisense UR9S and UR8S officially launched in Europe: RGB Mini-LED, 180 Hz and Dolby Vision 2
After the CES 2026 preview, Hisense has officially launched the UR9S and UR8S RGB Mini-LED series in Europe. The headline figures: up to 3,500 nits peak brightness, native 180 Hz panels (with 330 Hz in 1080p on PC input), Dolby Vision 2 support, and a 4.1.2-channel audio system tuned by Devialet. The UR8S is available in five sizes and sits just below the UR9S flagship. European pricing for the UR8S starts at 1,999 euros for 55 inches, reaching 4,999 euros for the 100-inch.
This is the story to watch for anyone who does not want to pay OLED money. RGB Mini-LED is finally delivering the contrast-per-euro ratio that QLED was promising five years ago. For broader context on where this technology sits in the 2026 landscape, the article on Sony’s True RGB launch is a good companion read.
3. Philips OLED951 and OLED911: the first TVs in the world with Dolby Vision 2 Max
Philips has announced its 2026 OLED lineup, headlined by the flagship OLED951 and the OLED911, successor to the widely praised OLED910. Both are the first televisions in the world to support Dolby Vision 2 Max, the enhanced tier of Dolby’s new HDR format, and both ship with Philips’ next-generation Ambilight system branded as AmbiScape. Philips is also launching its first RGB LED LCD model alongside the OLED range.
For European viewers this matters on two levels. Philips is one of the few brands where the European lineup is the flagship, not a secondary market variant. And Dolby Vision 2 Max is still available on a very small number of TVs globally, which likely makes these models the HDR reference point for the rest of 2026.
Source: HDTVTest: Philips launches 2026 OLED TVs alongside its first RGB LED model
4. Panasonic reveals its full 2026 OLED lineup: Z85C and Z86C with OLED SE panel
Panasonic has officially revealed its 2026 OLED TV lineup for Europe and the UK. This year there is a single OLED model family: the Z85C (with Google TV for European markets) and the Z86C (running Fire TV for the UK). Both use LG Display’s new OLED SE panel, which is a step below the premium Tandem WOLED in terms of peak brightness but still expected to deliver very strong picture accuracy. Sizes are limited to 55 and 65 inches, and Panasonic has confirmed support for Dolby Vision, HDR10+, Filmmaker Mode, 120 Hz, HDMI 2.1, VRR and ALLM across three HDMI ports.
There are some trade-offs to note. The Z85C is not Calman TV Ready and drops Panasonic’s advanced True Game Mode calibration feature, which will disappoint enthusiasts who use their Panasonic for PC gaming or professional calibration work. That said, Panasonic’s picture processing heritage with OLED remains strong, and the Z85C is positioned as the most straightforward and affordable entry into Panasonic OLED this year, which should suit the majority of buyers in the European market well.
Source: FlatpanelsHD: Panasonic unveils 2026 OLED and miniLED LCD TVs
