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Sony najavio nove nove BRAVIA XR LED LCD i OLED televizore s “kongitivnom inteligencijom”

Sony BRAVIA XR Lineup

Sony BRAVIA XR Lineup

Ususret CES-u 2021, Sony je najavio nove televizore iz BRAVIA XR linije, a koji uključuju Z9J (8K LED LCD) i A90J (4K OLED) modele iz MASTER serije, te Ultra HD 4K modele A80J (OLED), X95J (LED LCD) i X90J (LED LCD). Svi navedeni televizori će biti opremljeni Cognitive Processor XR procesorom koji analizira sliku i zvuk na način kao što radi naš mozak, a s ciljem stvaranja najboljeg efekta uranjanja u audio video sadržaj. A90J će biti dostupan u novoj dijagonali od 83″, uz standardne veličine od 55″ i 65″. Za razliku od ostalih proizvođača koji su ove godine odlučili implementirati mini LED tehnologiju, Sony ostaje pri klasičnom direktno LED pozadinskom osvjetljenju s lokalnim zatamnjenjem na svojim LED LCD televizorima, a najbolja implementacija (Contrast Booster 15) će biti na Ultra HD 8K modelu Z9J.

Više detalja o Cognitive Processor XR procesoru sa Sony.hr stranice:

Što je kognitivna inteligencija?

Svijet percipiramo na temelju informacija koje u isto vrijeme dolaze u mozak iz naših očiju i ušiju. Umjetna inteligencija može prepoznati i analizirati boju, kontrast i detalje samo pojedinačno. Cognitive Processor XR unakrsno analizira sve elemente u isto vrijeme baš kao i mozak.

Analiziranje stotina tisuća podataka na identičan način kao i mozak

Da bi stvorio taj realističan dojam, Cognitive Processor XR zaslon dijeli na stotine zona te pojedinačne objekte u tim zonama prepoznaje najbolje do sada. Osim toga, u sekundi unakrsno analizira stotine tisuća različitih elemenata koji čine sliku na identičan način kao ljudski mozak.

Fokusiranje na isti način kao i oči

Kad nešto vidimo u stvarnom svijetu, naše se oči ne fokusiraju na sve odjednom, već na objekt koji u tom trenutku želimo vidjeti. Televizori BRAVIA XR funkcioniraju na isti način. Otkrivaju glavnu fokalnu točku u sceni i poboljšanjem svakog detalja u objektu ističu ga uz prirodan dojam dubine, baš kao i u stvarnom svijetu.

Pregled specifikacija iz službenog priopćenja:

ony’s New TV Models and Key Features

MASTER Series Z9J [85″ class (84.6″ diag.) and 75″ class (74.5″ diag.) models] 8K LED LCD TV značajke:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content
  • Combined with the precision of a Full Array LED panel, XR Triluminos ProXR Contrast Booster and XR 8K Upscaling9 delivers supreme 8K realism with deep blacks and intense brightness
  • Latest XR Motion Clarity technology cross-analyzes data to ensure action stays smooth, bright and clear with no blur
  • X-Wide Angle technology provides vivid real-world colors from any angle while retaining more color and brightness
  • Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning, providing pictures and sound in perfect harmony
  • Quick access to an array of content and services with Google TV
  • Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™10
  • Works with Alexa and Google Assistant
  • Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience6
  • X-Anti Reflection minimizes reflection for a distraction-free viewing experience
  • HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC
  • Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11
  • Ambient Optimization optimizes picture and sound quality in any environment
  • Minimalist one slate design embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction
  • Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system
  • Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12
  • Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
  • NextGen TV (ATSC 3.0) compatibility
  • For more information about the Z9J, please visit: https://www.sony.com/electronics/televisions/z9j-series

MASTER Series A90J [83″ class (82.5″ diag.), 65″ class (64.5″ diag.) and 55″ class (54.6″ diag.) models] OLED TV značajke:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content
  • XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world
  • XR Motion Clarity technology controls moving images precisely to minimize blur so that pictures remain true with less loss in brightness during high speed scenes
  • Quick access to an array of content and services with Google TV
  • Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™
  • Works with Alexa and Google Assistant
  • Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12
  • Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures9
  • HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC
  • Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony
  • Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11
  • Ambient Optimization optimizes picture and sound quality in any environment
  • Two-way stand13 provides different stand position options, including a hero position to eliminate distractions and a sound bar position to elevate the TV and integrate a soundbar system
  • Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction
  • Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience6
  • NextGen TV (ATSC 3.0) compatibility
  • For more information about the A90J, please visit: https://www.sony.com/electronics/televisions/a90j-series

A80J [77″ class (76.7″ diag.), 65″ class (64.5″ diag.) and 55″ class (54.6″ diag.) models] OLED TV značajke:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content
  • XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world
  • XR Motion Clarity technology controls moving images precisely to minimize blur so that pictures remain true with less loss in brightness during high speed scenes
  • Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony
  • Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system
  • Quick access to an array of content and services with Google TV
  • Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™
  • Works with Alexa and Google Assistant
  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures9
  • HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC
  • Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11
  • Ambient Optimization optimizes picture and sound quality in any environment
  • Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction
  • Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience6
  • Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12
  • Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
  • NextGen TV (ATSC 3.0) compatibility
  • For more information about the A80J, please visit: https://www.sony.com/electronics/televisions/a80j-series

X95J [85″ class (84.6″ diag.), 75″ class (74.5″ diag.) and 65″ class (64.5″ diag.) models] 4K LED LCD TV značajke:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content
  • Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction
  • X-Wide Angle technology provides vivid real-world colors from any angle while retaining more color and brightness
  • Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness
  • Latest XR Motion Clarity technology cross-analyzes data to ensure action stays smooth, bright and clear with no blur
  • Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning, providing pictures and sound in perfect harmony
  • Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11
  • X-Anti Reflection minimizes reflection for a distraction-free viewing experience14
  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures9
  • HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC
  • Ambient Optimization optimizes picture and sound quality in any environment
  • Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system15
  • Quick access to an array of content and services with Google TV
  • Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™
  • Works with Alexa and Google Assistant 
  • Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience6
  • Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12
  • Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
  • NextGen TV (ATSC 3.0) compatibility
  • For more information about the X95J, please visit: https://www.sony.com/electronics/televisions/x95j-series

X92 [100″ class (99.5″ diag.) model], X90J [75″ class (74.5″ diag.), 65″ class (64.5″ diag.), 55″ class (54.5″ diag.) and 50″ class (49.5″ diag.) models] 4K LED LCD TV značajke:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content
  • Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness
  • Latest XR Motion Clarity technology cross-analyzes data to ensure action stays smooth, bright and clear with no blur
  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures
  • HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC
  • Acoustic Multi-Audio16 and sound signal processing technology deliver sound that matches perfectly with what’s on screen
  • Ambient Optimization technology with a light sensor automatically adjusts picture and sound to viewers’ environment
  • Minimalist design maximizes the screen and minimizes the bezel, so users stay focused on what’s important – the picture
  • Quick access to an array of content and services with Google TV
  • Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™
  • Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11
  • Works with Alexa and Google Assistant
  • Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12
  • Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
  • NextGen TV (ATSC 3.0) compatibility
  • For more information about the X90J, please visit: https://www.sony.com/electronics/televisions/x90j-series

Više o novim modelima možete saznati u prezentaciji u videu niže, te na linkovima ispod videa.

Službeno priopćenje na Sony.com / FlatPanelsHD (LED LCD TV) / FlatPanelsHD (OLED TV)

About Darko Hlušička

Osnivač i glavni urednik HD Televizije. Licencirani ISF kalibrator (Level II). Veliki ljubitelj tehnologije koja ga danas očarava jednako kao i kad je po prvi put pokrenuo .exe datoteku u DOS-u u 90-im godinama prošlog stoljeća. Uživa slušajući filmsku glazbu.

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